Rashmika Mandanna viral video: Social media firms liable for legal action, says MoS IT
Rashmika Mandanna, Rajeev Chandrasekhar, union minister of state for electronics and IT, has warned.
“Under the IT rules notified in April 2023 — it is a legal obligation for platforms to ensure no misinformation is posted by any user AND ensure that when reported by any user or government, misinformation is removed in 36 hours,” the minister said in a post on X after the video went viral on Monday.
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The viral video shows a woman dressed in black inside an elevator whose face has been edited using artificial intelligence (AI) to resemble Mandanna. According to social media posts, the video originally featured Zara Patel, a British-Indian influencer.
“If platforms do not comply with this, rule 7 will apply and platforms can be taken to court by aggrieved person under provisions of IPC,” he added.
The actress has expressed discomfort about the incident, calling for an urgent need to address the challenge of identity theft caused by misuse of such technologies.
“I feel really hurt to share this and have to talk about the deepfake video of me being spread online. Something like this is honestly, extremely scary not only for me, but also for each one of us who today is vulnerable to so much harm because of how technology is being misused,” Mandanna posted on her social media accounts.
Veteran actor Amitabh Bachan has also come out in support of Mandanna, saying that this is a strong case for legal action.
Deepfakes are photos or videos modified to
