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Regional languages to drive next phase of growth for micro-drama apps in India
Regional storytelling has always had a strong emotional connect with audiences. When combined with the short, mobile-optimised format of micro-dramas, such stories can travel naturally across digital platforms, industry experts say.“We are starting to see early interest in regional language micro-drama storytelling as the format gains visibility in India.
Much like the early phase of OTT, the category is still evolving, but the opportunity is significant because audiences in smaller towns are highly mobile-first and strongly connected to stories in their own languages. While Hindi remains our primary focus today, we are actively evaluating future shows in languages such as Bengali, Marathi and Gujarati,” said Anshita Kulshrestha, founder, TukTuki Entertainments, a micro-drama mobile entertainment company.The idea is to bring culturally rooted stories that feel authentic to each region while retaining the short, emotionally engaging format that defines micro-dramas, Kulshrestha added.Shubh Bansal, founder of ReelSaga, a micro-drama platform agreed that regional micro-dramas are gaining strong momentum.
The company is re-adapting its hit Hindi shows into languages such as Tamil, Telugu, Kannada and Malayalam, while also experimenting with Hindi-adjacent markets including Marathi, Gujarati and Punjabi, where it is seeing traction.“We see regional languages not as an extension, but as the core growth driver for micro-drama consumption in India. Our approach is to combine strong storytelling with format innovation—creating sharp, emotionally engaging narratives designed for high completion and repeat value," said Varsha Sindhu Prasad, content head, BULLET, a content and tech startup that Zee Entertainment Enterprises Ltd has
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