Subscribe to enjoy similar stories. Shoes are a valuable commodity. Just ask any sneakerhead or a runner.
And ever since the new government mandate – that brands need to get their footwear tested before selling them in India – they have become an even more valued commodity. Brands are struggling to get the required testing completed and the entire situation is proving to be a considerable problem for runners with the running season gathering steam. The months ahead have important races such as the Tata Mumbai Marathon (January 19), Apollo Tyres New Delhi Marathon (February 23), Tokyo Marathon (March 2), Boston Marathon (April 21) and TCS London Marathon (April 27) coming thick and fast.
Training shoes and race day shoes have now evolved as two different categories with two very different price points, life spans and usage. Lounge road tested two training shoes — with the ISI mark — that were launched in December 2024 and put them through multiple activities (running, cricket, padel, weight training, walking and bar hopping) to help you make an informed decision. Since Adidas’ successful Ultraboost running shoes transitioned into the lifestyle segment, Adidas introduced the Supernova series as its top-of-the- line training shoes for serious runners, with last summer’s Supernova Rise being the hero of the line-up.
The latest in the family is the India-specific Supernova Ease, developed keeping the market’s price sensitivity in mind. Dreamstrike foam replaces the more advanced Dreamstrike+ foam of the more expensive Supernova Rise. The shoe sports a new, much more breathable (hence improved) mesh upper, which is perfect for the warm Indian conditions.
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