RuPay launches 'Link it, Forget it' campaign at IPL 2024 to promote credit card on UPI. Details here
National Payments Corporation of India (NPCI) during the Indian Premier League (IPL). Created by DDB Mudra Group, the campaign’s goal is to raise awareness about RuPay Credit cards, which can be seamlessly linked to a UPI ID, enabling secure and convenient payments. The advent of RuPay Credit Card on UPI isn’t just about convenience anymore; it’s becoming a lifestyle choice.
The overwhelming enthusiasm and positive reception from users highlight the significance of this feature. People are relishing the freedom and security of conducting transactions solely with their mobile phones, heralding it as a major leap in digital payment convenience. The ‘Link It, Forget It’ campaign, featuring the dynamic Shankar Mahadevan and others, playfully suggests that leaving your physical wallet behind is no longer a worry.
Owning a RuPay Credit Card renders your wallet almost obsolete, to the extent that you need to remember to forget it at home. The advertisements humorously depict scenarios where characters unintentionally carry their wallets and face humorous mishaps. This storyline is peppered with comedic moments and delivers a clear call to action to viewers: With RuPay, there’s no need to remember your wallet.
As part of this campaign, additional ad films will be released throughout the league season. Commenting on the campaign, Ramesh Yadav, Chief Marketing Officer, NPCI, said, “RuPay’s innovative offering of linking credit cards on UPI marks a transformative moment in the payments space, fundamentally altering how credit cards are perceived and used. Through the ‘Link it, Forget it’ campaign, RuPay is not just presenting a different payment method but also positioning itself as a simple yet essential go-to choice in the gamut
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