Shark Tank India Season 4, streaming on SonyLIV, a Gurugram-based family created a splash for their all-natural hair oil brand, Nidhi’s Grandmaa Secret. The trio—Rajat, his wife Nidhi, and his mother Rajni—entered the stage confidently, asserting that their product is crafted using a blend of 13 herbs without any artificial additives.
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However, what truly shocked the panel of investors was their demonstration. To prove the purity and safety of their oil, they boldly poured a portion into a glass of water and consumed it on the spot. Aman Gupta’s reaction was one of visible discomfort, while Anupam Mittal couldn’t resist quipping, Bhai andar baal ugne lag padnege!" (Brother, now hair might start growing inside!). The family sought an investment of Rs 70 lakh in exchange for a mere 2 percent equity, implying a hefty valuation of Rs 35 crore.
Rajat’s prior business setbacks made the judges perceive him as someone desperate for success. Aman Gupta expressed skepticism about his commitment, remarking that the pitch could have been stronger had Nidhi and Rajni led it instead. He bluntly stated, «You don’t seem serious; I can’t place my trust in you.» Vineeta Singh also chose to exit the deal, declining to invest.
Peyush Bansal acknowledged that the product held immense potential, referring to it as a «goldmine.» However, he cautioned the founders against