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'SMBs to adopt streaming TV for marketing'
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Amazon Ads, the advertising service of e-commerce giant Amazon, has said small and medium businesses (SMBs) are expected to use streaming TV at scale in 2024 to achieve their marketing objectives.
Apart from the evolution of streaming TV, the platform has identified several trends that will shape the global advertising industry in 2024. These include the application of generative AI at scale and the anticipated deprecation of third-party cookies by Google.
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