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Jubilant Bhartia Group is fine-tuning its strategy in the market after acquiring a 40% stake in Coca-Cola India's bottling arm Hindustan Coca-Cola Beverages (HCCB) for ₹12,500 crore.
Reliance Consumer Products (RCPL) is also making aggressive moves, expanding its Campa brand into the North and West markets through various channels, including quick commerce platforms like Swiggy Instamart, almost two years after it first relaunched the brand in Andhra Pradesh and Telangana.
«Similar to other cities, in the North too, Reliance is selling Campa brand at prices lower than rivals and on higher trade margins,» said an executive directly aware of the developments.
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