ALSO READ: Zerodha's Nikhil Kamath on being a school dropout: ‘Felt insecure…’ The company was valued at approximately $34 million post-funding. The company will use the funds towards enhancing the talent pool, developing tech-enabled customer experiences, bolstering product and design R&D, improving farm-level infrastructure for speciality green coffee and fine cacao beans, and launching new ‘ready to drink’ coffee products. Subko is also planning to launch flagship experience cafes in different formats across select cities in India and globally.
“Nikhil’s participation is not just an investment but a testament to our brand’s potential. His genuine desire to enable the growth of homegrown Indian brands and ability to intertwine complex value judgments in consumer markets aligns perfectly with our mission. I am also deeply grateful to all the investors as well who have supported us before Nikhil’s arrival on board," said Rahul Reddy, founder, CEO, and creative director of Subko.
ALSO READ: John Abraham buys ₹75-crore bungalow in Mumbai’s Khar area He also said that the company was committed to facilitating calibrated, quality-first expansion of Subko's craft café experiences to select Indian cities and potentially to global capitals. “My journey with Subko, transitioning from a customer to an investor, has given me unique insights into the brand's evolution and potential. I am eagerly looking forward to witnessing the brand's narrative unfold and flourish in the coming years," said Nikhil Kamath.
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