Surge in interest towards secluded, nature-centric retreats post pandemic: Naad Wellness
economictimes.indiatimes.comNaad Wellness, a luxury resort firm, said the concept of wellness retreats has gained significant momentum post-pandemic and global health crisis served as a wake-up call, prompting a shift towards prioritizing holistic living and overall well-being.
The company that started its operations in 2018, has around 50-60% occupancy at its property in the National Capital Region(Delhi NCR). It is exploring targeted marketing initiatives, strategic partnerships, and innovative wellness programs to further enhance occupancy levels.
«The pandemic has brought about profound changes in travel and hospitality trends, with a heightened emphasis on safety, hygiene, and wellness. Travelers are now more discerning, opting for destinations and accommodations that prioritize health and rejuvenation. Additionally, there has been a surge in interest towards secluded, nature-centric retreats, reflecting a desire for solace and introspection amidst the chaos,» said Ramesh Kumar, managing director and co-founder at Naad Wellness.
The India wellness tourism market size is estimated at $19.43 billion in 2024, and is expected to reach $26.55 billion by 2029, growing at a CAGR of 6.45% during the forecast period, according to Mordor Intelligence. Traditional ayurvedic resorts, destination spas, and wellness retreats are among the expanding number of hotels and resorts in India that offer a complete package of treatments, experiences, and travel, helping the market grow.
The pandemic had a severe impact on the tourism market due to mobility
