Taking GreenOps Beyond PhotoOp with FinOps

economictimes.indiatimes.com:

By Nitha Puthran
Amid recessionary fears and rising energy prices, businesses must prioritise environmental sustainability to ensure stability. Environmental, Social, and Governance (ESG) factors greatly influence business perception, impacting institutional investments, cost of capital, and customer retention. As the world strives for net zero, it is time for businesses and IT leaders to assess the environmental cost of doing business.

Moving on-premises IT infrastructure to the cloud offers a breakthrough. It helps enterprises cut down a part of their CO2 emissions by working within a shared infrastructure while offsetting total cost of ownership. Cloud providers disclose the carbon emissions of the resources they offer, offering visibility and allowing enterprises an opportunity to tie sustainability metrics with business objectives.

However, simply moving to the cloud will not guarantee sustainable operations. This article explains how applying an ESG-first mindset to cloud operations, clubbed with financial discipline, can tie integrate sustainability efforts with real business value creation.

Greening the cloud
GreenOps is an operating model that integrates technology with techniques pushing for sustainable cloud use. It compels IT users to adopt sustainable technology and use technology sustainably.

In doing so, GreenOps aligns with the principles of FinOps, as it advocates for rationalising deployment of cloud resources based on need and energy consumption that ultimately results in cost-takeout measures. It also fosters a culture of sustainability that contributes toward an organisation’s ESG goals, bringing in collaboration across people, processes, and tools. It helps improve investor, consumer, and