Tall claims on Ayurveda cures? You could complain to Trinetra soon
Subscribe to enjoy similar stories. New Delhi: Complaints against Ayurvedic products that make exaggerated, misleading or deceptive claims to be better than modern medicine can now be filed on a dedicated government portal, two people directly involved with the process said.
The portal, to be called Trinetra (meaning three eyes), will register complaints against ads making exaggerated claims about Ayurvedic products or services, concealing important details, or showing deceptive images that can misguide consumers, influence their decisions and result in unfair practices. Developed in consultation with the ministries of health, Ayush, consumer affairs, and information and broadcasting, the portal will enable speedy redressal of complaints through a central registry system and an AI-based redressal mechanism, the first of the two people said.
“It will be designed to automatically route complaints related to misleading advertisements directly to the concerned state authorities for resolution, without any human intervention," this person said. Ayurvedic drugs and treatments, including massages, are often criticized by the medical fraternity as being clinically unproven.
Patanjali Ltd, which makes Ayurvedic products, was pulled up by the Supreme Court this year for making misleading claims about curing diseases. At the same time, the Indian market for Ayurvedic product is booming.
According to a study by Ayurveda tech startup NirogStreet, the market is projected to reach $16.27 billion by FY28, from $7 billion at present. An Invest India report shows that the overall alternative medicine sector has grown at 17% annually between 2014 and 2020, expanding from $2.85 billion in 2014 to $18.1 billion, with the potential to create
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