

Tata Motors wants to stick to its profitable growth strategy even as rivals chip market share
Subscribe to enjoy similar stories. Tata Motors Ltd, the commercial vehicle business of the Tata group, wants to continue focusing on growing profitability on the back of its product range, even as rivals including Mahindra & Mahindra, Ashok Leyland and VE Commercial Vehicles grow market share.
The commercial vehicle industry, buoyed by the goods and services tax (GST) cuts, is preparing for the next set of growth after a couple of tepid years, which will be aided by a set of new launches, according to a top company executive. In an interview with Mint on the sidelines of the Mumbai-based company's launch of 17 next-generation trucks, managing director and chief executive Girish Wagh said that the company is looking at multiple parameters for growth and is not blindly focused on gaining market share at any cost.
“There are multiple parameters that we look at. One is, I would say, revenue share, how is the profitability, how is the dealer profitability, how are we doing on cash, there are multiple parameters put together that we have been tracking," Wagh said.
“I think this journey has been quite satisfying, so to say, for us and in future also, therefore we will work towards this comprehensive set of metrics rather than one market share metric," he added.
According to Federation of Automobile Dealers Associations (Fada) data, CV market number one Tata Motors holds about 33.95% market share, while number two Mahindra holds about 28.22% market share in the country’s commercial vehicle market, which includes small, medium and heavy trucks along with buses. Questions on eroding market share propped up after the latest data released by Fada showed that the country’s largest CV maker, Tata, lost nearly 3% market share within a
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