Tata Play to help Bangladesh's Akash Digital launch OTT service in the country

livemint.com:

Mint. Bangladesh—that has a market reminiscent of India from 15 years ago when the TV-viewing landscape was predominantly analogue—presents a significant opportunity for both the companies. “As we make our foray into Bangladesh, we find potential partners eager for our platform.

However, they seek proof of concept; they need assurance that we can deliver this platform effectively from India," Nagpal said. “Our offering is economically structured, combining a fixed cost with subscriber numbers, disconnected from what their subscribers pay. This makes it a cost-effective solution for them, both in terms of quicker market entry and easier platform management," he added.

Nagpal further added that the Binge PaaS solution provides three core benefits: “Firstly, our platform is uniquely tailored to address customer needs, making content discovery straightforward. Secondly, it's a robust platform, rigorously tested over three years, ensuring what we call a 'zero defect' experience. Thirdly, the deployment speed is unmatched—we can have the platform operational in 3-4 months at a fraction of the usual cost".

Additionally, Nagpal explained that the company has refined its go-to-market strategy through various experiments that it shares with its partners. “This includes insights on marketing the platform effectively and creating customer acquisition packages that resonate with target audiences," he said. With Akash Go, DTH subscribers can live stream TV channels on their mobile phones at no extra cost, as the service is included within the existing DTH standard pack subscription.