Tennis Australia looking to strengthen its India presence
Tennis Australia, the organiser of the prestigious tennis grand slam event Australian Open, aims to grow its footprint in India through strategic initiatives such as strengthening media rights partnership, grassroots development, corporate sponsorships with Indian companies, and leveraging cricket's widespread appeal to promote tennis, said a top official.
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«It is really important to the Australian Open that we have a clear long-term vision for India, that we have a relationship as it relates to commercial opportunities, ticketing and travel opportunities, playing opportunities, how we can support India in the development of its players and entertainment opportunities,» CEO Craig Tiley told ET.
Tiley highlighted the Australian Open's longstanding media rights agreement with Sony Pictures Networks India (SPNI) and its technology partnership with Infosys as key components of its India-centric strategy.
He also said that across regions and countries, the top audience for the Australian Open on YouTube is in India. Tennis is a top-three sport on YouTube globally, he added.
«We have a long-term partnership with Sony from a broadcast perspective. Over the last six years, we've had a partnership in Infosys, which is also our tech partner,» he said.
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