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TfL halts road safety ad after ‘victim blaming’ backlash from cyclists

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theguardian.com

Transport for London has halted an ad campaign promoting road safety that featured a driver and cyclist making up after the latter was almost hit, following a backlash accusing the ad of “victim blaming”.The TfL campaign, called See Their Side, was launched during Road Safety Week last month as part of the London mayor Sadiq Khan’s long-term goal of having no deaths and serious injuries on the capital’s roads by 2041.TfL had planned that the campaign, which includes a 60-second television ad

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