The rise of female homebuyers in India’s real estate landscape

financialexpress.com:

For decades, the real estate sector in India has been predominantly male-dominated, with men typically assuming the role of primary decision-makers in property transactions. Societal norms and cultural expectations often relegated women to secondary positions in matters related to home buying, reinforcing traditional gender roles and limiting their agency in real estate matters.

However, the scenario has changed drastically in the past decade. With women now constituting 33% of the workforce in India, their influence and participation in the real estate sector, both as promoters and homebuyers, are on a notable upward trajectory.

Owning a home stands as a significant cornerstone in any individual’s financial portfolio. In the pivotal decision-making process of purchasing a home, women have long been acknowledged as vital influencers and key decision-makers. However, they are now transitioning into primary ownership especially against the backdrop of the current market dynamics. Today, real estate has emerged as a secure financial asset, surpassing traditional investments like gold and stocks. With financial independence taking precedence, home-buying represents the most prudent choice for women. On the Magicbricks platform, we’ve observed a notable 16% increase in women buyers between 2020 and 2023, further supporting this trend. Aligned to the employment trends, their involvement is growing in the metropolitan areas.

Also Read: 8 financial mistakes to avoid when upgrading your car

In cities like Chennai, Thane, and Bengaluru, nearly 35% of Magicbricks’ customers are women, showcasing their increasing interest in property ownership. There has also been a significant uptick in their interest in peripheral areas such as