The rise of menopause: How celebrities and startups are transforming women's health
menopause has become an industry, with A-list celebrities speaking out and cashing in with endorsements and products.
Paltrow has an oral supplement called Madame Ovary. Actor Naomi Watts has Stripes, a wellness brand. Actor Judy Greer has a line of plant-based supplements, Wile. This is not just a bunch of women channelling experience into entrepreneurship. The global menopause market hit $15.4 billion in 2021 and is projected to reach $24.4 billion by 2030, according to Grand View Research.
Earlier this year, former Bond girl Halle Berry yelled: “I’m in menopause.” For something usually talked about sotto voce, if at all, this is a step up. Menopause is having a moment—and not just globally. Closer home, menopause— peri or otherwise—is being demystified by pro-age influencers and dispensed via those bite-sized panacea to all our problems: Reels.
panacea to all our problems: Reels. Siddhant Mishra, founding member of Bengaluru-based Elda Health that handholds women through their menopausal journey, says this is just the tip of the iceberg. Mishra, along with cofounders Swathi Kulkarni and Dr Ameya Kanakiya, launched Elda Health in 2020, starting with community building. “Women health in general, other than pregnancy, doesn’t get talked about,” he says. Elda wants to create a safe space for women to discuss midlife and its attendant issues. Today, the Elda app helps over 85,000 women navigate through their menopause. In a LinkedIn post in 2022, Mishra wrote how his mother did not talk about what she was
