TIPS Music, Saregama India, and Zomato are capitalizing on this surge, with high-profile events featuring artists like Coldplay and Diljit Dosanjh fuelling this boom, as ticket prices for these events skyrocket up to Rs 1 lakh.
The live music and concert market in India has transitioned from a niche sector to a mainstream phenomenon, thanks to a growing appetite for both international and homegrown talent, increasing disposable incomes, a growing Gen Z audience, and collaborations between event organizers and digital platforms.
TIPS Music, one of India’s leading music labels, is capitalizing on this growth by leveraging its vast music catalog and expanding its presence across digital and live event platforms. The company’s strong foothold in digital music streaming, particularly on platforms like YouTube, has positioned it well to tap into the live event boom.
The music label's partnership with global streaming platforms also bolsters its visibility, which translates into strong ticket sales and increased licensing revenues, brokerage firm YES Securities said.
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