Theatres look for Diwali sparkle in post-covid bounceback

livemint.com:

₹40 crore on day one, with the following week with multiple holidays aiding business further. While the film could easily manage pan-India traction, the south has two Tamil films releasing too—Japan and Jigarthanda Double X. However, these will not see a release in the north owing to the four-week OTT window norm followed by southern filmmakers.

Hollywood film The Marvels too will see a limited release. For the first Diwali since 2020, cinemas will be operating at full capacity and feature big-budget Hindi films with top stars releasing in theatres to cash in on the festival’s erstwhile appeal. Historically though, films do not release on Diwali day, since most families stay home due to festive engagements and business in cinemas is impacted particularly towards the evening.

However, coming close on the heels of Shah Rukh Khan’s Pathaan that also belongs to YRF’s Spy Universe and had earned ₹543 crore when it released this January, Tiger 3 is expected to hold strong with word-of-mouth translating into ticket sales over holidays later in the week. “There is some curiosity around how the Diwali day release will play out for Tiger 3. However, Salman Khan comes with several die-hard fans, plus there are many people who like to celebrate the festival in a simple manner.

The fact that there are many holidays in the week following Diwali may work to its advantage," Sanjeev Kumar Bijli, executive director, PVR Inox Ltd said. Anticipation for Tiger 3 is high primarily due to the immense success of its predecessors in the franchise, Devang Sampat, CEO, Cinepolis India said. “While releasing a movie on a Sunday is somewhat unusual, the combination of a strong film and the festive atmosphere during Diwali will work in Tiger 3’s