These Companies Already Know What the iPhone 15 Looks Like
When Apple introduces its new iPhone 15 on Tuesday, many companies will already be shipping companion accessories of their own—cases that fit the just-announced lineup of smartphones. The question is: If Apple is so secretive, how did they know what the iPhone 15 looked like? Case makers spend the year before launch preparing for Apple’s next big release. A handful work directly with Apple.
Others, though, must rely on inside sources to predict the new design’s dimensions and special characteristics. Prepping for an undisclosed product carries risks, so some manufacturers incorporate design flexibility, such as fudging the size of buttons or camera openings in the cases. Most nail it, but some end up being wrong.
No certainty Hong Kong-based accessory maker Casetify has conducted market research, performed drop tests, and even started production on its next generation of rugged cases. Casetify doesn’t have an official partnership with the iPhone giant. But for more than a decade, it has been one of many companies attempting to keep pace with the Apple’s product launches.
“We don’t really know for sure what the device is going to look like until Tim Cook goes on stage and presents it," said Ruben Rodriguez, head of communications at Casetify. Yet just an hour after Apple’s keynote concludes, hundreds of thousands of Casetify cases, designed for the presumed iPhone 15, will be ready for people to purchase—assuming everything goes according to plan. They will ship as soon as Casetify verifies its estimates match reality.
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