tomatoes at Rs 50 per kg in Delhi-NCR and Mumbai retail markets. This move aims to relieve consumers, following an initial reduction to Rs 60 per kg on July 29, announced by Union Food and Consumer Affairs Minister Pralhad Joshi. «Prices of tomatoes have come down after our intervention,» Joshi stated. This initiative was launched to address the soaring tomato prices caused by supply disruptions due to heat waves and erratic rains in various states.
Consumer Affairs Secretary Nidhi Khare confirmed the new price reduction. «We will start selling tomatoes at Rs 50 per kg from tomorrow (August 2) in Delhi-NCR and Mumbai,» she informed reporters. The National Cooperative Consumers' Federation of India Ltd (NCCF) is managing the sale of tomatoes through mobile vans.
As of July 31, the all-India average price of tomatoes was Rs 61.74 per kg, with prices in Delhi reaching Rs 70 per kg. Last month, tomato prices exceeded Rs 100 per kg due to adverse weather conditions affecting supply.
The ministry is considering involving Mother Dairy to sell tomatoes through its Safal stores in the Delhi-NCR area. Unlike previous interventions, the Price Stabilisation Fund (PSF) was not used, as tomatoes were directly procured from wholesale markets.
The NCCF is procuring tomatoes from wholesale mandis and selling them at reasonable retail prices. This strategy aims to maintain fair profit margins for retailers and protect consumers from