Uber India rolls out rewards programme for drivers across 12 cities

economictimes.indiatimes.com:

Uber is rolling out a tiered rewards programme ‘Uber Pro’ for drivers in 12 cities. The programme will give drivers benefits such as area preference, discounted vehicle maintenance and motor insurance, as well as enhanced micro credit offerings. Drivers will be eligible for these benefits upon reaching certain milestones.
This rewards programme will operate independently from Uber’s ride-based cash incentive programme, where drivers earn incentives based on the number of rides completed in a stipulated time period, and ratings received from riders.

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The company has been piloting this programme in Delhi-NCR, and is now rolling it out in more cities. This comes at a time when the cab aggregator industry has faced supply issues, with drivers moving out from platforms on account of decreasing earnings, in addition to the competition in the space intensifying.
Recently, Bengaluru-based ride-hailing platform Rapido started rolling out four-wheeler services, and California-headquartered service InDrive has also been expanding in India. In addition, Uber is also facing competition in some of its key markets from all-electric ride-hailing platforms such as BluSmart and Evera.

Speaking to ET, Shiva Shailendran, director-operations, Uber India & South Asia, said that through the pilot phase of the programme, the company saw improvements in stickiness and churn.

“Competition is good, it helps us innovate and come up with programmes like