US election 2024 takes a detour from the swing state circuit to decamp to Texas on Friday as Kamala Harris rallies with pop superstar Beyonce and Donald Trump sits down with the world's biggest podcaster, as per AFP report.
Friday's Houston show will mark Beyonce's first appearance with Harris, although the 32-time Grammy Award-winner has performed for Barack Obama and Hillary Clinton. Harris got permission to use the singer's anthem «Freedom» and it has been the leading soundtrack of her push for the White House.
Both election candidates have sought to broaden their support by sidestepping traditional media in favor of podcasts and YouTube shows consumed by uncommitted young voters who could make all the difference in a tight vote.
Trump will woo Rogan's massive audience from Youtuber's studio in Austin, seeking viral moments that tap into his everyman appeal similar to his recent photo-op at a Pennsylvania McDonald's.
«The Joe Rogan Experience» was the world's most listened-to podcast on streaming giant Spotify in 2023, for the fourth year running. It has 17.5 million subscribers on YouTube, and the most popular episode has been viewed 61 million times.
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