Want to become a social media marketer? Here’s a quick guide

economictimes.indiatimes.com:

social media marketers is growing in today’s highly digital landscape as big and small businesses invest in building their social media presence. These marketers leverage social media to help businesses achieve their marketing goals, reach the right audience, strengthen brand awareness and increase sales.
But in a world where anyone can create and manage accounts, how can an individual build credibility and stand out in the market?
Navdeep Sharma, Co-founder of ReelStar, a social media platform enabling users to monetise their content, says individuals must consider implementing various strategies such as defining a brand, maintaining quality of the content and ensuring consistency to gain credibility and stand out in the competitive social media market.

Building credibility as a social media marketer takes time, persistence and a commitment to delivering value to your audience, he says.

What are the skill sets a social media marketer needs?
Social media marketers have to focus on certain skill sets to excel in their field. One of the key things is content creation, says Sarvesh Agarwal, Founder & CEO of Internshala, and for that one would need communication, creativity and copywriting skills.
Strategising is another important aspect.

An individual must strategise what goes on the page, what it does for the brand and how it enhances brand identity. Once the content is posted, the ability to analyse the results becomes crucial.