‘We have maintained our strong organic growth'

livemint.com:

Mint Acharya sheds light on the evolving landscape of advertising amidst economic uncertainties and technological evolution. Acharya discusses the strategic manoeuvres Publicis is adopting in response to global economic conditions, recent elections, and the surge in digital transformation. Edited excerpts… Earlier in the year, we observed some slowdown in consumption in some consumer product categories.

The market was in a bit of wait-and-watch mode, given that the elections were underway.With general elections coming to a close and a ‘first 100 days’ plan in place by the government along with a positive expectation from the budget and an above-normal monsoon forecast, the second half looks to be very promising. There are a lot of positive trends such as the food services industry seeing an 8.1% CAGR growth between 2024 and 2028, demand has stabilised for packaged foods (FMCG), and they are expected to increase ad spending in the second half of the year. At Publicis, we have maintained our strong organic growth despite the global macro-economic turbulence.

India has been on a growth path last many years and with the government in its 3rd term we expect that that growth agenda to continue. Coupled with the positive market conditions, demographic dividend, and growing domestic demand, India will continue to be an attractive market for foreign brands and investors alike. We already see a surge in the GCCs (Global Capability Centres) being set up in India.

The domestic market will continue to drive further growth. As some argue this is not just the decade but also the century of India. Post-elections, we’ve observed a renewed sense of optimism and strategic clarity among brands.