Weverse: What do we know about the new 'super app' to be joined by Ariana Grande

economictimes.indiatimes.com:

Ariana Grande is coming to Weverse, a superfan platform, owned by HYBE, a popular entertainment brand, that manages K-Pop band BTS. Weverse is all about fans and artist interaction in an all new avatar, not typically seen on other social media platforms like X or Facebook.
Artists on Weverse can create new posts, livestream and even sell select products and merchandise. Ariana Grande is just the star as more and more top-notch stars are joining this platform to connect with their fans and engage with them online. Whether they can do giveaways online on the platform is still not known. BTS star Jin, who is the oldest in the BTS gang, completed his military duty recently and logged onto the platform to have a word with BTS fans. However, the live stream crashed after garnering 2 million views in 10 minutes.

Is there any particular reason for Ariana Grande joining Weverse?

Grande is set to join Weverse, after inking a deal with HYBE America. According to reports, the application has a major share of almost 10 million active users on the platform, as per the third quarter data of 2023. Moreover, there is a major flocking of international users on the platform, as nine out of ten users, have turned out to be from other nations, according to HYBE.

Ariana's channel is yet to launch on Weverse and no confirmed date has been announced yet. HYBE has also declined to declare the opening date. Users in social media are already excited around Ariana's upcoming channel