What Is Spill? The Twitter Alternative Trending After Elon Musk Set User Limits
There is yet another Twitter alternative people are spilling into. The app, called Spill, started rising in the rankings of Apple’s App Store this weekend, around the same time Twitter started limiting the number of posts users could see. On Monday, it was the third most downloaded app on Apple’s App Store, and the store’s top downloaded social-media app.
What is Spill? One of the many new startups looking to rival Twitter, Spill was designed by former Twitter employees Alphonzo Terrell and DeVaris Brown. The social-media platform launched on Apple’s App Store in mid-June. The app peaked at number 100 on the list of Apple’s top-downloaded social media in June, and then fell in the rankings, according to consumer-data group data.ai.
Elon Musk said Saturday that Twitter was limiting post viewings for its hundreds of millions of users. Spill began to soar that same day and jumped to the top spot on Sunday and Monday, data.ai said. Terrell said in an interview Monday that he wants Spill to be a place where people can talk about culture.
“I think people are really excited and open to new spaces," he said. Like other social-media platforms, Spill has a live news feed. But the app is meant to be more visual, said Terrell, the former global head of social and editorial content at Twitter.
The platform makes it easy to post text over photos, videos and GIFs. Instead of tweeting, users “spill"—taken from the popular expression “spill the tea," which refers to gossip. Some of the top hashtags Monday were #bookspill, to post book recommendations, and #EssenceFest, to share videos of performances from the hip-hop and rhythm and blues music festival, which took place over the weekend in New Orleans.
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