What Zomato by any other name means for its business and investors

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Subscribe to enjoy similar stories. Bengaluru: Zomato Ltd’s decision to carve out a distinct identity for its parent entity will allow it greater freedom in exploring its ambitions without putting all its eggs in one basket, while providing investors more granular insights into the company, say industry experts. Four years after Facebook rebranded as Meta Platforms Inc.

and a decade after Google’s parent became Alphabet Inc., Zomato on Thursday announced that its board had approved the renaming of its corporate identity as Eternal Ltd. It now needs shareholder approval for the name-change. Zomato’s rebranding aligns with the food-delivery giant’s growing focus on its quick-commerce brand Blinkit, restaurant supplies business Hyperpure, and events platform District, reflecting a broader vision for long-term growth, industry executives said.

“While the Zomato app and brand remain unchanged, the new name at the company level indicates diversification and possibly future expansions beyond its core food business," said Anupriya Saxena, partner at JMJA & Associates Llp. a corporate consultancy. Zomato will now be free to dabble in experimental projects under its different businesses without risky bets in one brand impacting another, as well as gain more flexibility in managing intellectual property and future acquisitions, experts said.