WhatsApp means business as monetisation plans take shape
Meta India head Sandhya Devanathan said.
The company is also focussing on launching features which will expand its ambitious bet WhatsApp Pay in India. It will also expand on enabling direct interface between merchants and customers where they will let users avail service delivery and make payments for it directly to merchants through WhatsApp.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Digital Marketing and AnalyticsVisitIndian School of BusinessISB Professional Certificate in Product ManagementVisitNorthwestern UniversityKellogg Post Graduate Certificate in Product ManagementVisitNorthwestern UniversityKellogg Post Graduate Certificate in Digital MarketingVisit“As a company, we are looking to monetise WhatsApp. We are seeing a pretty big difference in terms of not just people messaging each other, but also people messaging businesses. About 90% of people that we surveyed said they were talking to a business,” Devanathan said.
The 46-year-old chief of Meta India, who took charge about nine months ago, told ET that keeping India as a priority market where business messaging will be used to drive the monetisation of WhatsApp is a decision that both the global and India leadership team has arrived at.
To further enhance user experience, the company plans to add features on WhatsApp, which are likely to be announced during its second annual Conversations business messaging event on Wednesday.
Devanathan said there is a broader companywide push towards efficiency, and job cuts or people quitting their jobs at the company were not India-specific.
Over the last 12 months, Meta India has seen several high-profile exits, including the resignation of the former
