The AntiHustle (2017), author Nicole Purvy wrote, “The hustle culture is focused on the amount of work and sacrifices you’re making to be successful. We need to change the mindset and find new ways of working things, because what you do will never be enough." Keeping this in mind, some companies are gradually beginning to take notice and value individual preferences and diverse work styles, says Prof. Mohapatra.
“There’s a greater shift towards personalised career paths and flexible working conditions that cater to unique needs and aspirations, fostering a more inclusive professional environment." Karthik Sridharan, co-founder and chief executive officer of Bengaluru-headquartered Flexiple, an AI-powered tech hiring platform, has an interesting observation. According to him, it’s all about striking the right balance. “When new entrepreneurs see a lot of companies doing the same thing, they try to follow the herd.
Whether it’s a hustle culture or an extremely relaxed culture, I don’t think there is any one size," he says. “You have to do what it takes to build a positive environment for employees, but also ensure that your business survives." The secret to building a sustainable work environment requires conscious changes," says Sridharan. “Founders must understand that this kind of (overworking) working style can’t be sustained over long periods.
Having that expectation from your employees is incorrect. But at the same time, I think there will be times when companies have to work really hard to survive. Therefore, there is no constant state of one or the other." Some offices are embracing the shift and implementing policies like flexible working hours and remote work options.
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