Women travellers driving demand in domestic, international travel
travel context, with women accounting for over 40% of the leisure customer base of some companies.
Travel companies and hotel chains including Thomas Cook, SOTC and Leisure Hotels Group are increasing focus on women travellers amid a surge in demand for trips abroad as well as within the country.
Planet Hollywood Goa, a beach resort in South Goa, for example, plans to host a first-of-its-kind Women Fun Fest with a sundowner electric beach bash and pool parties next month for women to “reclaim their weekends” and craft “unforgettable memories” with their tribe.
The aim is to curate an experience that transcends the ordinary, said Manoj Mahla, director of Craftworld Events, the company behind the event. “Think thrilling activities and top-notch entertainment,” he added.
Rajeev Kale, president and country head for holidays, MICE and visa at Thomas Cook (India), said women travellers have emerged as strong decision makers and are power driving the travel economy with cohorts ranging from mother-daughter bonding trips and babymoons to bachelorettes and corporate women travelling for business cum leisure.
“India’s solo women travellers are indeed making their presence felt, with our data reflecting a demand of over 25-30% among women for solo travel bookings since the pandemic,” Kale said. “Women travellers are displaying discerning palates, with requests for exclusive gastronomic experiences and certification courses at the prestigious Cordon Bleu in Paris, to outdoor-adventure experiences like black-water rafting
