Xiaomi reclaims second place in global smartphone sales this August, outpacing Apple

livemint.com:

Xiaomi as one of the fastest-growing smartphone brands this year. Its growth was driven by successful promotions in Latin America, helping to offset downturns in its other key markets."Xiaomi’s strategic focus on simplifying its product lineup, concentrating on one standout model per price segment instead of multiple devices, has been crucial to its recent success," said Tarun Pathak, Research Director at Counterpoint Research.

He added that the company’s enhanced marketing and expansion into new territories have further bolstered its performance.Xiaomi’s dominance has been particularly noticeable in the lower-cost smartphone market, where its Redmi 13 and Note 13 series have gained significant traction. These competitively priced 5G devices have bolstered Xiaomi's position across India, Latin America, Southeast Asia, the Middle East, and Africa.Meanwhile, Apple shares dropped nearly three per cent on Monday amid concerns over demand for its new iPhone 16 Pro models.

Analysts pointed to shorter delivery times for the latest models as a possible indicator of weaker-than-expected interest. Early data from BofA Global Research showed that shipping times for the iPhone 16 Pro were around 14 days, compared to 24 days for last year’s iPhone 15 Pro.