
Xioami 15 Ultra: All about the camera, but is that enough?
Subscribe to enjoy similar stories. The highly commoditized smartphone market in India rarely gets devices that stand out. Truth be told, it’s difficult to really call any smartphone ‘different’ in today’s market, but if they can get any different at all, the Xiaomi 15 Ultra is likely as far as it can get.
Case in point: over the past half a decade, Xiaomi has been trying to take a very specific approach with its flagship smartphone of the year. It is a sign of acceptance from Xiaomi that as far as flagships go, most buyers shelling out a lakh for a phone today would simply buy Apple’s iPhones. If they do pick an Android phone, it is likely to be either Samsung’s Galaxy S or Z (the foldable) series devices, or the newest Google Pixel.
Perhaps, even OnePlus might be in the fray. Xiaomi has always been seen in India as a value-first pick for phone buyers. For the longest time, it was almost a default pick for any smartphone purchase at under ₹25,000.
That gave it considerable brand weightage in India—a clear recall among consumers, just not in the premium segment. To change this, Xiaomi has thrown the proverbial kitchen sink at its latest flagship, the Xiaomi 15 Ultra. It has the latest 3-nanometre Snapdragon 8 Elite processor—the best on offer in smartphones today in terms of gaming, artificial intelligence (AI) tasks, and everything else in between.
It uses the latest quality of memory and storage chips, which is to persuade a consumer that as far as the quality of hardware goes, there’s nothing that’s amiss with Xiaomi, when compared with Samsung and Google. The differentiators, then? Camera and software. In these two departments, the Xiaomi 15 Ultra is undoubtedly different from the rest of the pack.
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