Zoomcar is enhancing incentives for its hosts through third-party deals to meet demand-supply challenges and drive growth in the car-sharing marketplace, CEO and cofounder Greg Moran said.
“We are leveraging the current profitability that we have at a gross profit level and at a booking contribution level to kind of use that to reinvest into core platform growth in terms of volumes and in terms of awareness, particularly in the host side,” Moran told ET in an interaction.
“If we are not able to grow the active listings, then there's no chance to really grow the other side which is platform bookings and then revenue.”
On March 27, Nasdaq-listed Zoomcar partnered with car-buying platform Acko Drive to empower local hosts to expand their car fleet. Acko Drive will offer Zoomcar hosts savings of up to Rs 85,000 on new car purchases, along with other offers on car financing with instant loan approval and express car delivery.
Prior to this, Zoomcar also partnered with Delhi NCR-based used-car marketplace Cars24 on February 7 to aid its hosts in fleet expansion and increase earnings from car sharing.
Zoomcar has also recently teamed up with other firms such as online travel portal EaseMyTrip,