A four-pronged strategy to succeed in the role of the chief marketing officer

economictimes.indiatimes.com:

The report also said that for B2B (business to business) firms, this tenure was slightly longer than that of B2C (business to consumer) firms. There could be two reasons for this. The first is that the CMO roles are tough and so the tenures are shorter. The second, the roles are critical and hence they uncover more growth opportunities for the professionals. Both statements are true. What also makes the role both difficult and exciting is that the CMO’s role is part art and creativity, and part science and measurement.

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So what drives success for this role of the chief marketing officer? We decode 4 key elements: Brand Listener and Custodian As the custodian of the brand, the CMO has to uphold its values and keep ensuring consistency in the brand, both internally and externally. While building a brand from scratch is tough in the early days, sustaining it is also no easy task. And the key to success here is often the art of listening intently to customers. The best CMOs devise various ways to do this through persona and user journey mapping, design thinking, timely customer feedback measures, beta testing and more. It requires them to work closely with product teams building new products and also with customer experience teams to understand customer feedback, while also understanding ground reports from sales teams and leveraging data across the marketing funnel for better insights.

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The Growth Champion The 4 Ps of marketing have been taught and practiced for ages now. The perfect combination of product, place, price and promotion is still relevant, and has to be mastered for a brand to be