



A memory-chip shortage is squeezing consumer tech—and it's set to get worse
Subscribe to enjoy similar stories. Facing soaring memory-chip prices, the world’s biggest electronics companies are staring at a list of unpalatable responses: charging consumers more, eating the costs or rejiggering product specs. Such is the supply-chain disruption wrought by the global drive into artificial intelligence, which requires fleets of data centers with servers needing gargantuan amounts of memory.
That has caused supply to dry up for the makers of smartphones, PCs, gaming consoles and various other electronic gadgets, and triggered a historic price uptick since early last year that is higher than any increase seen before. Dell Technologies has raised prices for some commercial laptops by as much as 30%, while budget PCs from rival Acer now carry several gigabytes less of multitasking memory. Chinese smartphone maker Xiaomi recently discontinued the lower-memory variant of its new midtier device and raised prices.
Pricier memory has dimmed LG Electronics’ TV sales outlook this year. Lenovo said in an earnings call Thursday that the “unprecedented" memory price surge would constrain demand for PCs and smartphones industry this year. But the firm expects the decline to be offset by higher product prices, especially as it pushes to expand sales of its premium offerings.
And this could be just the beginning. The biggest tech-hardware giants, such as Apple, Nintendo and Samsung Electronics, can bulk-buy ahead of price hikes. But stockpiles only last so long.
The result: A tough year for smartphones, PCs and game consoles is getting worse. Projected shipment declines are now stumbling deeper. Memory is one of the tech world’s most ubiquitous and essential components that come in two major types.
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