Adobe collaborating to develop industry standards on GenAI: CEO Shantanu Narayen
Adobe is collaborating with other companies, especially those working with generative artificial intelligence to develop broad industry standards, Adobe CEO Shantanu Narayen said Tuesday at the launch of its genAI-enabled application called GenStudio for marketers.
“Responsible innovation cannot be an afterthought. We are working to combat misinformation by advocating for content credentials as an industry standard to establish trust in digit content,” Narayen, who is also chairman and president of the company, noted.
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The company launched Firefly, its image generation model in March 2023, which it pointed out will also be scaled up to video, audio and 3D model generation.
The brand, known for its suite of apps in the workspace, had previewed GenStudio last year in September.
“Generative AI enables a fundamental shift in the relationship between brands and their customers, creating a transformative moment for business leaders to drive profitable growth while delivering new digital experiences,” said Anil Chakravarthy, president, Digital Experience Business, Adobe.
Adobe is integrating generative AI programme with its customer experience
