Meta has rolled out the Meta AI personal assistant across all its platforms — WhatsApp, Facebook and Instagram. It offers text and image generation capabilities, which will help users in increasing productivity and be more efficient besides aiding creative assistance.
The Meta AI chatbot, which is powered by the latest Llama 3 model, was announced by company’s chief executive Mark Zuckerberg back in September 2023. Experts say that the Meta assistant may have a deeper reach than other personal AI assistants such as the Microsoft Copilot, OpenAI’s ChatGPT or Google’s Gemini, given its direct integration inside social media platforms. The tool may find a much wider reach, especially in India, the largest market for Meta, and includes 314.6 million users of Facebook, 350 million of Instagram as well as 480 million on WhatsApp.
What can the chatbot do?
The blue circle icon embedded in Meta applications works like any other chatbox. Meta will only read the messages marked in this chatbox and does not interfere with any other DM (direct message inbox.)
During its pilot in India, users have experienced Meta AI for use cases such as searching for key information on anything from sports, business to entertainment, questions about coding, social media content