Amazon is setting up a new market and it’s a Bazaar
Amazon is launching a new vertical featuring low-priced, unbranded fashion and lifestyle products, people aware of the matter said. The US ecommerce giant is looking to aggressively woo the Indian value customer, as demand for mass market products tapers and its own growth loses pace.
Amazon Bazaar has begun onboarding sellers and is asking them to list unbranded products — including apparel, watches, shoes, jewellery and luggage — priced below Rs 600. ET has reviewed the company’s communication to merchants.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Product ManagementVisitIIM KozhikodeIIMK Advanced Data Science For ManagersVisitIndian School of BusinessISB Professional Certificate in Product ManagementVisitThe segment has been successfully tapped by SoftBank-backed Meesho, while Walmart-owned Flipkart’s Shopsy (through a separate app) is the other major player in the space. Mukesh Ambani-led Reliance Industries is also working on a low-price platform, Ajio Street.
“Bazaar is a new store on Amazon where you can sell your fashion and lifestyle products online at no extra charges, thus making it more profitable to run your business,” a document from Amazon to sellers said.
ASP and Delivery Timelines
According to people aware of the plan, the delivery timelines for Amazon Bazaar products will likely be two to three days, deviating from its fast delivery proposition offered to Prime members. “Consumer cohorts at the lower end of the market
