Apple will revamp Siri to catch up to its chatbot competitors
Apple's top software executives decided early last year that Siri, the company's virtual assistant, needed a brain transplant.
The decision came after executives Craig Federighi and John Giannandrea spent weeks testing OpenAI's new chatbot, ChatGPT. The product's use of generative artificial intelligence, which can write poetry, create computer code and answer complex questions, made Siri look antiquated, said two people familiar with the company's work, who didn't have permission to speak publicly.
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Offering CollegeCourseWebsiteIIT DelhiCertificate Programme in Data Science & Machine LearningVisitIndian School of BusinessProfessional Certificate in Product ManagementVisitMITMIT Technology Leadership and InnovationVisit Introduced in 2011 as the original virtual assistant in every iPhone, Siri had been limited for years to individual requests and had never been able to follow a conversation. It often misunderstood questions. ChatGPT, on the other hand, knew that if someone asked for the weather in San Francisco and then said, «What about New York?» that user wanted another forecast.
The realization that new technology had leapfrogged Siri set in motion the tech giant's most significant reorganization in more than a decade. Determined to catch up in the tech industry's AI race, Apple has made generative AI a tent pole project — the company's special, internal label that it uses to organize employees around once-in-a-decade initiatives.
Apple is expected to
