Cult.fit's e-commerce arm to drive growth, profitability by 2025

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₹445 crore, while losses declined by 20% to ₹551 crore.Backed by marquee investors such as Temasek, Chiratare Ventures and Kalaari Capital, it has raised over $670 million to date, including a $10-million round led by existing investor Valecha Investments in February.Launched in 2019, Cultsport seeks to expand its footprint in India. According to a growth-stage investor, seeking anonymity, Cult.fit’s foray is a smart call, potentially creating an entire ecosystem of fitness products and services.In recent years, India's booming fitness products sector has witnessed the launch of several brands offering athleisure wear, at-home workout equipment, and fitness trackers such as weighing scales and smartwatches.

Celebrity-led brands including actor Hrithik Roshan’s HRX and cricketer Virat Kohli’s one8 have added to the appeal, making it aspirational for consumers.Recently, companies like Blissclub, Portal and Fittr have secured early-stage funding recently on ten back of robust investor interest in fitness-centric brands. Cashing in on the trend, Cult has also been on a massive expansion spree following the launch of its first offline store in Bengaluru in December.

It aims to open 20 more outlets by the end of this financial year, Krishnaswamy said.According to Krishnaswamy, the e-commerce offering is a natural extension of Cult.fit's gym business, which benefitted from the company’s network of over 500 fitness centers in attracting health-conscious consumers. “People attribute Cult’s brand to its products, which helps improve acceptance."The growth-stage investor cited above echoed similar views.

“Cult.fit has a bigger advantage in terms of audience as compared to any other brand. Cult.fit’s gyms have created strong enough