Bollywood blockbusters reignite overseas box office
₹500 crore mark in the Indian market, breathing life into single screens across small towns, had only earned $2.1 million ( ₹18.03 crore) during its opening weekend overseas. The film that resonated with mass audiences in India due to its emotional storytelling technique, didn’t find favour with viewers in overseas markets looking for premium fare.
Trade experts said family entertainers have been lapped up by diasporic audiences, and works in favour of films like Rocky Aur Rani Kii Prem Kahaani, which offer them the right doze of song, dance, colour and culture, as well as star faces. Audiences do not look for experiment and need assurances of a good time in theatres.
In North America and Canada, it will be the fifth highest grosser ever after Pathaan, Jawan, Dangal and Padmaavat at, say, $10.65 million. In the UK, it is likely to be ranked eight with earnings of £2.42 million (~$3 million).
Three of the top eight Indian films in the UK market, along with Kuch Kuch Hota Hai and Kabhi Khushi Kabhie Gham have been directed by Johar. Rocky Aur Rani continues to play across 20 screens in the UK for the tenth week.
In the Gulf, it should clock nearly $4.25 million, or double the earnings that any Indian film, other than Pathaan and Jawan has made there post covid. The other major market, Australia, should end with collections of A$1.82 million ($1.20 million)."Exciting news! Mint is now on WhatsApp Channels
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