Brands rush in as Olympians Neeraj Chopra, Manu Bhaker, Vinesh Phogat strike gold on social media
Britannia, JioCinema are flocking to advertise with them.
Ace Shooter Manu Bhaker’s Instagram following has skyrocketed from 1,67,000 a week back to 1.3 million now. Indian Hockey team captain and top scorer in Paris 2024 Olympics Harmanpreet Singh, is among the top trending names whose followers have reached 3,00,000 from low-double digits. Boxer Vinesh Phogat’s socials are also touching upto a million.
No wonder, brands both big and small are queuing up to associate with them. Visa, the official global sponsor of the Paris 2024 Olympics, chose badminton star PV Sindhu (3.8million) and javelin lion Neeraj Chopra (9 million) as its brand ambassadors in India.
“Social media has become an indispensable platform complementing our traditional marketing efforts,” said Sujatha V Kumar, Head — Marketing, Visa India & South Asia.
“Through our recent 'Small Steps, Olympic Dreams' campaign, we engaged consumers in our ‘Ultimate Fan Challenge’ on multiple social platforms, garnering an extraordinary response of over 10 million views in just the first two weeks!” she said.
PUMA was the official footwear partner of the Indian Olympics Association providing its podium and travel footwear and accessories to athletes while Adidas was seen supporting its long-time woman athlete squad of Manika Batra, Dipika Pallikal, Nikhat Zareen, Mirabai Chanu, Lovlina Borgohain and Hima Das.
“Platforms such as Instagram, YouTube, and X have allowed us to share compelling stories and behind-the-scenes glimpses of our athletes, showcasing
