BSE unveils new logo on the occasion of 149th foundation day

economictimes.indiatimes.com:

BSE's 149th foundation day celebrations on Monday, the exchange unveiled its new logo, which signifies prosperity, vibrance, growth and new beginnings, besides emphasising continued trust and enhanced responsibility. The foundation day celebrations were held at BSE International Convention Hall on Monday, which began with a traditional bell ringing ceremony.

«On this auspicious occasion, as a precursor to 150th Foundation Day, we have a new logo. The new logo signifies prosperity, vibrance, growth and new beginnings besides emphasising continued trust and enhanced responsibility,» BSE said in a statement The new logo was launched by S S Mundra, Chairman of BSE, in the presence of Board and committee members of BSE and ICCL.

Mundra paid tributes to all the founders of BSE for laying the foundation for such a strong institution. He also recalled the contributions made by past and present managements, directors, erstwhile office bearers and staff of BSE in carrying the torch of BSE for nearly 150 years.

Mundra said BSE continues its journey to become stronger day by day through its agility, innovation, learning and unlearning. While speaking on the occasion, Sundararaman Ramamurthy, MD & CEO, BSE recalled the strong association of BSE with Indian Capital market including catalyst role played by BSE in facilitating fund raise by corporates for nearly 150 years, role in democratisation of capital, creation of vibrant secondary market etc.

Ramamurthy also explained the genesis of the new logo reflecting vibrance that we are focused on spreading and the connection between colours used and Pancha Bhuta, the Five elements of mother nature namely Akash (Space), Vayu (Air), Agni (Fire), Jal (water) and Prithvi (Earth). «The deep