Clark, Ohtani & record viewership make it a stunning 2024
Las Vegas Strip to the record-breaking crowds watching Caitlin Clark sink dazzlingly deep 3-pointers, 2024 featured superstars rising to meet the moment.
Just 10 months after signing a then-record $700 million, 10-year contract, Shohei Ohtani of Japan took the Los Angeles Dodgers to the World Series, where the team beat the New York Yankees for the title.
The Boston Celtics won their league-best 18th NBA championship ring. In Las Vegas, the Kansas City Chiefs celebrated their second straight Super Bowl title with the most famous fan on the planet, Taylor Swift, cheering on her boyfriend, tight end Travis Kelce. One athlete, though, best captured the zeitgeist of 2024: Clark.
Brazen in her passing, clutch in her shooting, she drew frenzied young fans when she shattered the collegiate scoring record at Iowa and led her team to the NCAA championship game. There, the Hawkeyes lost to a perfect Dawn Staley-coached South Carolina squad, drawing a record audience of 18.9 million people on ESPN — about 4 million more than the men’s title game the next night.
Then, as the Indiana Fever’s No 1 pick en route to winning rookie of the year, Clark lifted WNBA attendance figures to a 22-yearhigh and brought record TV audiences, which averaged more than 1 million viewers each time the Fever played. She and her fellow rookie Angel Reese of the Chicago Sky continued their collegiate rivalry, driving the mainstream sports conversation.
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