‘Cost relief, improved consumption to boost ad industry in second half of 2024’

livemint.com:

Mint on the sidelines of the annual advertising conference, GoaFest, held recently. FCB Group India, owned by Interpublic Group of Companies (IPG), handles major FMCG and automotive companies. Sinha noted that the company is experiencing substantial growth in India, transitioning from regional businesses to larger national agencies.

FCB Group India's portfolio also includes finance and technology clients. "Despite that, the first quarter of 2024 (January to March) has shown promising results for us and we have reported double-digit growth because of new business wins like DBS Bank and Philips," he said. In a shift towards becoming a cohesive national agency framework, advertising agency FCB Group India, has integrated its four regional businesses into large national businesses, he said.

This has resulted in significant growth with a double-digit surge in the first quarter of 2024 (January to March). The company has creative agencies, FCB Ulka, FCB Interface and FCB India and some specialised divisions such as Lodestar UM (Media), and various other divisions like digital, healthcare, brand consulting, content creation solutions and production. “Our focus is now also on organic growth, and we aim to sell more services to our existing clients.

Additionally, we are looking to attract more technology talent to create more new-age work for our clients," he added. It also has brands such as Tata EV, and HDFC Bank and other long-standing clients like Amul, the Mahindra group, Tata Motors, Indian Oil, ITC group, and ICICI Bank which contribute significantly to its portfolio. This year alone, the company secured advertising mandates for Skechers, Philips, and Shoppers Stop.