Eldercare startup Primus Senior Living raises $20 million from General Catalyst, others
Eldercare startup Primus Senior Living has raised $20 million in a seed funding round led by General Catalyst, with participation from Zerodha cofounder Nikhil Kamath and Gruhas, the investment firm co-founded by Kamath and Abhijeet Pai of Puzzolana Group.
General Catalyst contributed $7 million to the round, while Kamath and Gruhas invested the remaining $13 million, according to Adarsh Narahari, founder and managing director of Primus.
Led by Narahari, Bengaluru-based Primus is developing a comprehensive eldercare platform offering various services, including healthcare, wellness, lifestyle, and social engagement—all delivered to elders in their homes.
Currently, Primus operates a community of 500 homes, designed for purchase by seniors, allowing them to live within the community while availing the additional services offered by the company. Following this round, Primus also plans to deliver 3,500 homes across six cities, including Bengaluru, Chennai, Kolkata, Mumbai, Pune, and Hyderabad.
“The problem at hand is very large and there is no comprehensive end-to-end solution related to engagement, healthcare, lifestyle and convenience for elders in India. There will be a huge focus on services, delivery, as well as technology. A portion of the money will also be used to develop intergenerational housing and an eldercare community,” Adarsh Narahari, founder and managing director of Primus, told ET.
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