Google is cracking down on bulk email senders in an effort to reduce the amount of spam users receive. In particular, bulk email senders will start to see their emails rejected more often unless they start to comply with Google's new policies, which require them to authenticate their messages and only send emails to people who want to receive messages from them. Also Read | Gmail is making it easier to unsubscribe from emails.
Here's how it will work While implementing the restrictions on bulk senders via a blogpost in October last year, Google wrote, “You shouldn’t have to jump through hoops to stop receiving unwanted messages from a particular email sender. It should take one click. So we’re requiring that large senders give Gmail recipients the ability to unsubscribe from commercial email in one click, and that they process unsubscription requests within two days." Gmail's updated spam policy prevents bulk senders (those who send 5,000 emails per day) from sending excessive emails to users.
The new rules require bulk senders to authenticate their outgoing emails while avoiding sending unwanted or unsolicited emails, Forbes reported. The guidelines also state that bulk senders must implement a one-click unsubscribe button for all commercial and promotional emails by June 2024. The unsubscribe button must be clearly visible in the body of the message, and commercial senders must process these requests within two days.Read more on livemint.com