Google Cloud partners with UP govt for Open Network for Agriculture
Google Cloud is partnering with the government of Uttar Pradesh (UP) to launch a Gemini-powered, Beckn-enabled UP Open Network for Agriculture, the hyperscaler announced on Tuesday.
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This open network will provide millions of farmers with one-stop access to essential services, including advisory services, credit, mechanisation, and market linkages to sell their produce.
To enable access and break barriers to adoption by farmers, the network will be enabled by Google’s Gemini agentic framework. Farmers will be able to access the network by voice commands in the language of their choice. The languages that are currently supported include Hindi, Bangla, Telugu, Kannada, Gujarati, and Punjabi, with more being added in 2025.
The network is designed as a Digital Public Infrastructure (DPI). It leverages Google Cloud’s DPI-in-a-box offering along with the Beckn Protocol, an open standard that enables interoperability and decentralised discovery of products and services.
Unlike traditional marketplace apps that operate as closed ecosystems, this network is built to be open and decentralised. This means any service provider – from input suppliers to financial institutions to government agencies – can easily join the network and connect with farmers. Conversely, anyone can curate these services and build their own farmer-facing
