Great Indian Festival created 750 crorepati sellers, 40,000 sellers had largest single day sales: Amazon India
Amazon Great Indian Festival was buoyed by strong demand and created significant milestones for sellers on the marketplace, says the e-commerce company.
“I have been here [in Amazon] for nine years plus and this has been one of the smoothest Diwali that we have had,” says Amit Nanda, Director-Selling Partner Services at Amazon India. “And it has been the largest Diwali for us over all these years, across multiple dimensions.
I think what we set out to do, as part of the Diwali, we have been able to tick most of the boxes and achieved most of what we wanted to.”
Amazon says one big aim was to get more sellers to succeed in the Diwali sale, and the first step was to get them to participate in it. “We did that by giving new sellers a fee waiver, and we had a 50% fee waiver campaign.
We also wanted the sellers to get their friends and family to take part in it and extend the festive season. So we had set up a member-get-member kind of referral system,” says Nanda.
Amazon says over 30% more small and medium businesses (SMBs) participated in the Great Indian Festival this year than last year.
Close to 40,000 sellers had their largest single day sale at the event, says the marketplace.
It sees this as a significant achievement.
“Around 20% of these, which is around 6,500, got a spike of more than 5x in sales over last Diwali. To get a five times spike during Diwali sales makes a big difference to a lot of businesses because they rely on the scale that they achieved in Diwali to get their costs down for the next full year,” says Nanda.
